Organizations of many kinds often conduct fundraising events to promote a project related to their cause and gather an amount of money for operational expenses. A successful fundraising event can be held annually, for instance, an outdoor music festival for a special charity a particular organization supports.
It is important to note than fundraisers come in many forms, from casino nights, auctions, galas, outdoor festivals rides, and marathons. No matter what type of fundraiser you want to execute, it is important to determine your cause and who your target audience is.
If you’re new to this profession, here are the basics getting started.
- Determine The Cost
In organizing an event, the saying “it takes money to make money” perfectly applies. You should be able to draft a budget that will maximize the revenue and minimize expenditure. To do this, make sure to set timelines, budgets, and follow the guidelines.
Since you’re planning a fundraiser, generating cash sponsorships is imperative. Know the key people or organizations that are interested and willing to donate money for your cause. Some will offer valuable resources in kind.
- Make Sure You Have More Than Enough Time
It is important to plan ahead in everything you do, and when planning events, you should have a realistic time frame in order to execute each part of it successfully. According to experts, a minimum of six months is recommended to cover the whole aspect of your fundraiser, from selling tickets, vendor bookings, and sponsorships.
Set a timeline for planning and research down to contact lists and mood boards. Set a deadline for each factor as well and make sure to follow them.
- Book Your Venue Early
Do not settle for one location. Consider several of them and make sure you visit each one and ask for the availability. Your venue should be able to house all attendees and compliment the nature of the event. Of course, you must only carefully plan the decoration so that it suits the theme.
When you have picked out a venue, consider asking for special promotions and discounts. After all, this is a fundraising event. Remember that you must spend as little as possible and focus on your monetary gains for the success of your event.
- Gather A Host Committee
One of the best ways to get the word around about your fundraising event is to gather a group of people who have the time and the willingness to promote the event to their families, friends, and colleagues. The committee should be made up of individuals who support your cause and have the knowledge to share regarding the mission of your event.
The host committee can also be involved in the planning and some of them may even draw donors in from some influential people and organizations they know.
- An Event Worth Attending
While the core of a fundraising event is to get people to donate wholeheartedly, as an organizer, you must at least give back the favor and ensure that your attendees have a good time. Fundraisers shouldn’t be boring. You can plan activities that will attract more people to participate or invite influential people to speak or entertain your guests. Remember that if your visitors are having a good time, they won’t hesitate to donate.
It is not easy to execute a fund raising event and planning can take a toll on most people. It’s the reason why event planners for fundraisers should be dedicated, enthusiastic, and must have a strategic plan in mind to reach the goal of the organization and make the mission well-known to more people as it goes on.