Launching a new product requires building hype, establishing a great first impression, and acquiring sales. With these goals in mind, event planners are presented with a challenge to make the affair as enticing to customers as possible.
Because of this, it is imperative that the event planner, whether in-house or contracted, never fails to remember the most important things that need to be done when preparing for a product launch event.
Define Your Goals
Knowing the goal of an event will make all other tasks involved in planning and management a whole lot easier. For a product launch event, you are obviously aiming for the brand to be known. However, you should determine more specific goals for the affair. These may include having a good brand reputation right from the very launch of the product, acquiring sales, product distribution, consumer awareness, and influencer outreach. When you have a list of the event’s specific goals, it would also be easier to quantify its success.
Book A Venue Related to the Product to be Launched
The venue is the first thing you should think about after you decide on a goal for the product launch. This is because presenting a new product in a well-known place is a factor in making it more unforgettable for consumers. However, it is imperative that you consider proximity to the target audience when choosing a venue. This way, you should be able to reach out to the right kind of audience and avoid throwing parties randomly without achieving the goals.
According to experts, launching new products is best done through trade shows as it is a place where a customer can truly experience the greatness of the company’s offering.
Choose a Theme to Focus On
Having a theme is also important when planning a product launch. When releasing a new digital marketing software, for example, you should incorporate an online marketing theme. Some of the activities you can include are SEO and social media marketing workshops as well as seminars on other related topics. When doing so, you should remember to show attendees that having the product is advantageous while giving them useful bits of information in the process.
Incorporate Unforgettable Entertainment
Being informative should be the core of a product launch event, but it wouldn’t hurt to incorporate unforgettable entertainment to help people remember the affair even better. When deciding for your event’s entertainment, make sure to take advantage of available amenities in the venue you’ve chosen.
Also, remember to have all the acts— be it a comedy stand-up or a mini-concert— highlight the product being launched at the event to make sure that attendees are entertained, engaged, and informed of the benefits of the new product.
Prepare Teasers of the Event Before the Launch
After planning the things related to the actual event, you should come up with teasers to promote it. Like movies and TV shows, teasing potential attendees about what would be happening at your product launch event is a good way to build excitement for the upcoming launch.
Once you build hype around the product and the launch event, you should “drop the ball” at the most opportune moment when the anticipation is at its peak. Experts recommend holding the product launch party before the actual release, with a gap of about two weeks or less.
Create Social Media Hype on the Upcoming Product Launch
While tri-media advertising could work, social media plays an even more critical role in creating excitement around the product. This is because people nowadays spend more time scrolling these platforms than TV, radios, and newspapers combined. With that said, it is imperative that you share teasers on Facebook, Twitter, and Instagram as they are the most popular platforms today.
