Corporate event planning is nothing to sneeze at as it is considered as one of the most stressful jobs of any event planner. And that is saying something considering that they are responsible for tons of stressful stuff.
Planning a corporate event plays a significant role in providing people involved in a company— from stakeholders, executives, to rank-and-file employees— with the motivation needed to succeed in any business they are involved in. Whether you are part of an in-house team or someone hired to work as a consultant for such affairs, it is imperative that event planners are knowledgeable about what to do when planning a corporate event.
To help you get the job done, we have compiled 6 expert-proven tips you would need below.
- Plan A Memorable Campaign Early
No matter what type of event you are tasked to prepare for, planning early is the most important thing you should remember. This is because it provides event planners a better chance at getting the bookings for the venue, dates, guests, and other corporate entertainment for the affair.
Of course, not all event planners have the luxury of time, particularly if the company decided on the dates at short notice, so you may be forced to haggle with the firm on the dates when they wish to have their corporate event held. The best course of action is to have them choose which is higher in their priorities: to get a certain guest and event venue or to hold the event at the date they chose.
- Gather Key Information
When planning a corporate event, a planner should be able to gather as much information as possible to make it more successful. There are two things that an event planner should know about: the corporate event’s key goals and the attendees’ expectations.
A corporate event is held for certain reasons and, as an effective event planner, you should know why the affair is to be conducted in the first place. This will allow you to adjust details of the event appropriately.
To gather this data, you need to determine the main decision-maker in the firm. It can be more than one person, so be sure to talk to the people whose voices are most influential in the pool. Some of the common goals of corporate events include an analysis of the firm’s past performance, goals setting, sparking innovation and inspiration, aligning departmental duties, and establishing the purpose for the company’s employees.
- Delegate Tasks
It is no secret that planning a corporate event is a task that requires more than one head and a pair of hands. In fact, it is highly recommended that event planners delegate tasks to ensure that the quality of service you provide isn’t half-cooked.
- Choose Engaging Speakers
Most corporate events are held to inspire and motivate innovation in employees. For this reason, you should choose engaging speakers from the pool of bosses to ensure that this particular goal is achieved. It would also be best to choose someone with charisma who is also among the top executives of the company.
- Always Walk Through the Venue
Saving and preparing the venue is a task to delegate to your team members but be sure to do a walk through at least one day prior to the event. After all, you are in-charge of everything about the event in the eyes of the bosses, so it is best to make sure that everything is going according to plan.
- Have a Checklist of All Tasks
Being organized is an event planner secret to success, which is why it is imperative for you to have a checklist of all tasks that need to be done. It should also include a date when the task should be accomplished, the person-in-charge, and any important notes.