Marketing events like trade shows are a huge part of businesses.This is because these events serve as a powerful tool for the company to reach out to its target market and strengthen their partnership with new and existing investors and business affiliates. As we all know, a company with a strong sense of marketing initiative can come a long way when it comes to sales conversion and a more appealing branding to its target market.
Many companies are willing to spend huge amount of money just to invest on the right promotional giveaways that will not only impress the guests, but also make their brand worth remembering. If it is your first time to put up a marketing event that also requires marketing collateral, particularly trade show giveaways, below are some giveaway ideas you could use according to visitor personalities.
For the Food Lover
These guys do not only need delectable goodies — healthy nibbles are a great idea, too. You can offer them a box of chocolates, more preferably dark ones since they’re good for the heart. Dried fruits or fresh fruits are also one of the best options. You may also give them gift certificates from their favorite restaurants or treat them to their fave pizza parlor.
For the Book Lover
Gift cards from a book store would be great for these bookworms. You may also give them personalized bookmarks with a personal message from you or you may write a poem or song lyrics in the bookmarks. Just be creative. A well-thought giveaway will make them feel that they are an integral part of your business.
For the Art Lover
These people are one of the most challenging ones to please. Obviously, it is because they have varied and unpredictable choices. It’s time for your marketing team to crank up their creativity and create presents from scratch. You may commission adorable picture frames from unused cardboards, colorful papers, and trinkets. Mix them altogether and you get to have your own masterpiece which you will be so proud to share with clients and potential customers.
For the Fashion Lover
Gift certificates from your partner boutiques are the safest bet. However, if you normally do that every season, why not try something new and unpredictable now? Like, a gift certificate from a spa or salon? You may also buy adorable accessories like bangles, earrings scarves, or belts that match their style.
Trade Show Giveaway Considerations
Budget
This is the main concern when it comes to the output or result of your promotional giveaways. You should know how to set your budget and the quantity that would suffice the requirement of the event. If you do not have the luxury of budget for your first marketing event, you can reduce the quantity of your giveaways but make sure that the key people will receive it.
Design and Collaboration
Each giveaway should be designed not through personal choice but it should also follow a pattern based on the marketing plan or the branding requirements of the company. Make sure that the design or concept you will implement will not veer away from the image and branding of the company.
Dissemination
Finding the right people who will receive it can make your marketing effort a success. Make sure that your target market receives it and find it to be suitable on their daily life than seeing your giveaways on the trash bin after the event.
Getting the best results in a promotional product campaign is not an easy task. It is about good management and getting the right venue and right timing. Campaigning gets more competitive these days, so make sure your giveaways will help make your brand memorable.
