It makes complete sense to promote an event on Facebook, right? It’s home to more than a billion people around the world and reaching people doesn’t seem to be a hard task. However, you shouldn’t just rely on the users this popular social media platform has. Without proper marketing, the information you want people to see will likely be buried among the hundreds of posts your friends or followers see every day.
To make sure the event you’re trying to organize reaches more people than you can ever imagine, here’s a guide to promoting it on Facebook.
Make Sure Your Events Page is Organized
A lot of organizers and promoters make the mistake of creating an event page to inform people of the event, only to find out later on that people have forgotten all about it. Want to be unforgettable? Optimize your events page.
Start with your cover photo. Many think this is something of least importance, but a cover photo has the power to entice people to click, especially if it gets shared on Facebook. Make sure your picture or graphic is perfectly sized and well-designed.
Your event name should also be simple and easy to remember. According to Facebook, events with shorter names tend to perform better than those with longer names. Why? Aside from the fact that it can be easily remembered, consider this other fact that most people actually use Facebook on mobile now. If your event name is long, it won’t look good on small screens.
Lastly, your event should have all the information people need to see at a glance. Categorize it properly so that it lands on the screens of people who will be more likely interested than not. Make sure to include the date, the venue, and the time your event will start.
Promote the Event Using Your Company Page
Surely, you’ve already set up a page for your company, right? Use that to promote your event on Facebook. In fact, make sure it’s the first thing people see when they go visit your page.
Facebook has allowed page admins to organize their page according to how they like it. Use this to your advantage by placing the “Upcoming Events” module just below the “About” section of your page. Make sure that you regularly share your event too, so people that follow your page are well-informed.
Use the Power of Cross Promotion
If you’re working with other people to plan or market your event, use their power to reach more audiences. You can add these people as “Hosts” on your events page to allow them to share your events and other activities related to it. You will benefit from this method more if your partner or partners already have amassed a huge following online. This will ensure news of your event will reach the farthest it can.
Release Exclusive Content for Your Members
To build hype and increase interest in your event, don’t forget to “evangelize” your followers. Create content for them that only they can see to get them excited. Provide sneak peeks, behind the scenes, and whatnot to inform them how the event is going in its planning stages. This will encourage engagement and will make more people want to attend your event.
Bonuses and promos for your members are also a good way to ensure they are coming to your event. Of course, see to it that your event lives up to its name and is not just a marketing hype. Promoting an event on Facebook may seem like an easy task, but make sure to deliver 100 percent to build trust.
