In the “old days,” a fancy venue was about all it took to get a crowd excited about your corporate event or conference; not so today, with an estimated 46% of the workforce thought to be comprised of millennials within five years (2020). At Events & Logistics, we have a few ideas on how to tailor your approach so that this dominating demographic will truly get engaged in your event.
Present opportunities for personalization to a “selfie” generation. Today’s millennials are individuals who are unique and have a solid sense of personal awareness. They have a strong drive to grow with their companies and corporations, and want to give their personal input. From something as simple as providing opportunities at your event for attendees to make their own drink or get their own appetizers instead of being served, it makes personalization possible. After the event, millennials like to give their “take” on things, so make it possible for those who attend to engage in meaningful discussions with the company’s elite.
Connect digitally before the event. What millennial isn’t literally living on a screen of some sort? In this digitally connected decade, being tech-social is a must. Use your company social pages to post details about your upcoming event, to share sneak peeks of the venue or little clues about what is in store for those who will attend. Essentially, you want to create a digital buzz – and don’t forget to send a digital invitation (e-vite) via email!
Millennials love everything ‘smart,’ from smart phones to smart watches – give them plenty of excuses to use them by making your event social-media worthy. Millennials want to share new information they’ve learned on their social media networks, so be sure to provide plenty of “shareable” opportunities from the time you invite attendees through the actual event. A hashtag campaign created specifically for your event will create excitement among your attendees, the perfect opportunity to share their excitement about the event with their social communities.
Hashtags benefit your corporation or company as well, making it possible for you to create a catalog of all posts regarding your event; this provides millennials with a different way to give feedback. You can rest assured that throughout the event, millennials will use the hashtag on photos shared via social media. Another fun way to get attendees or employees to interact with one another or become more engaged is to provide photo opportunities that are planned before your event, so that photographers can upload the photos to the web allowing guests to access them easily using smartphones or smart watches to post the photos to their social networks.
With millennials, it’s all about the little things – as long as it’s digital, and personal.
At Events & Logistics, we’re experts at hosting corporate events in Miami, and we understand that today, the success of an event can hinge on all things digital, particularly when millennials are involved. Count on our professionals to ensure a successful corporate event, regardless of the age of your attendees and their preferences!
