As a trusted events and logistics firm in Miami, catering to clients from all around the country, we know that when it comes to corporate events, many companies choose to giveaway “freebies” to show their appreciation for the attendees, and create a bit of interest and fun. So, what is your criteria when it comes to the selection of these freebies?
Everyone loves something that’s free, whether it’s a pen, hat, coffee cup, or calendar – but how unique are these freebies, and what impression do they give attendees about you as a sponsor?
Here are a few rules we find effective for choosing corporate giveaways:
Quality, Relevancy, Originality, and Message
Let’s face it – cheap is cheap, regardless of what circumstances – you are giving away a cheap gift. Is that how you want your organization to be remembered? Keep quality in mind, even in giveaways. An item that lasts a long time is impressive – and if you can’t afford quality giveaways, give nothing at your corporate event. No impression at all is preferable to a bad impression!
Relevancy is key, so know a bit about your attendees beforehand. What is the approximate age or gender of your attendees? What are their fields of interest and professional backgrounds? The more you know about those attending your event, the easier it will be to provide giveaways that are relevant, or that will actually be used by attendees.
Be original. Why not set your company apart from the rest? As we mentioned earlier, pens, hats, etc. are so COMMON, and quickly forgotten by those who attend your conference or convention. Choose something unique and original; instead of purchasing from the typical promotional products catalog, look for something unique on the internet or browse local gift stores.
Does your giveaway convey a message? It should. Every giveaway should have a message attached relating to your event. Whether your event was designed to create brand awareness, customer appreciation, or to position your company as a leader in the industry, figure out the message you want to convey through your giveaways.
Need help organizing your corporate event in Miami? Whether for ideas on giveaways, help with decorating for the festivities, venue, travel to and from the event, entertainment, activities, or production and staging, Events & Logistics can handle every aspect with seamless professionalism, so you can relax and look forward to the event. Contact us today to learn more!